Project Management and Management of Innovation Industrial Firms

نویسندگان

  • W. E. During
  • IN SMALL
چکیده

In innovation projects, three sub-processes have to evolve concurrently. These are problem solving, to bring about a new product or process; internal innovation diffusion, to disseminate information and engender a positive attitude towards new developments; and change in the organization so that it may function successfully with new products or processes. The characteristics of these sub-processes and a need for special roles relating to them were suggested by a study of the innovation processes in small companies. A case history shows the possible use of the processes and roles indicated above to manage innovation projects.

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تاریخ انتشار 2001